BGRIM becomes global sustainability benchmark

B.Grimm Power Plc (BGRIM) has become part of the global sustainability index in a move endorsing its environment, social and governance (ESG) best practices.

The leading independent power producer in Thailand was chosen by FTSE Russell, the UK-based global index, data and analytics provider, to join the FTSE4Good Index Series, specifically in the groups of FTSE4Good Emerging Index and FTSE4Good ASEAN 5 Index.

The index series is designed to measure the performance of firms showing robust sustainability standards and used by investors when considering investment in those companies.

"We are honoured and very proud for being selected as a member of the FTSE4Good Index Series for it reflecting BGRIM's commitment to sustainable business practices,” said Preeyanart Soontornwata, Chief Executive Officer of BGRIM.

The company has committed to manage its business professionally by adhering to good corporate governance, being responsible for the economy, society, and environment, along with creating value for all stakeholders.

Furthermore, BGRIM was rated BBB in the MSCI ESG Rating, being included in the Thailand Sustainability Investment (THSI) and listed in the ESG 100 group.

BGRIM has also obtained sustainability awards from relevant institutions and organisations both at home and abroad.

That is a reflection of the confidence of the stakeholders and in line with the sustainable investment approach.

BGRIM is one of the pioneers of the private power generation industry in Thailand with over 24 years in operation during which it has played an important role to support the country's economic and social growth.

The company has continuously expanded its operation with sound business performance in Thailand and ASEAN.

It has focussed on power generation based on clean energy using modern production technology that is environmentally friendly as well as being responsible to the communities.

All in all, these lead to sustainable business growth for BGRIM.

FTSE4Good Index Series is a reference index for measuring investment results and trading index applied by investors who place importance on ESG issues for making investment decisions.

First introduced in 2001, the assessment criteria for the index have evolved into encompass FTSE Emerging Indexes in 2016 to covering more than 20 emerging market countries. (Learn more at https://www.ftserussell.com/products/indices/ftse4good)

TAT launches ‘Amazing Thailand Grand Sale 2020 - Non-Stop Shopping’ From 15 July to 15 September 2020

 Thai and foreign residents can take advantage of an unprecedented number of deals and promotions.

Bangkok, 9 July 2020 – The Tourism Authority of Thailand (TAT) has announced the ‘Amazing Thailand Grand Sale 2020 - Non-Stop Shopping’ from 15 July to 15 September, 2020, to stimulate tourism spending and help entrepreneurs in tourism-related industries. Miss Thapanee kiatphaibool. -. Deputy Governor for Tourism Products and Business (TAT), said, "The ‘Amazing Thailand Grand Sale 2020 – ‘Non-Stop Shopping’ will continue to promote the image of Thailand as a shopping destination, while also helping all operators affected by the ongoing COVID-19 pandemic.

Miss Thapanee kiatphaibool. -. Deputy Governor for Tourism Products and Business (TAT)

“It will offer products from the fashion, sports, communication technology, home decor, childcare, food and cuisine, hotel, spa, and various tourist industries at special prices. This along with gifts and many more privileges is intended to attract interest from Thai and foreign residents and create new experiences in shopping.

" TAT has invited over 10,000 establishments across the country to join the ‘Amazing Thailand Grand Sale 2020 - Non-Stop Shopping’ project and give special privileges to Thai and foreign residents throughout the two-month period in the main tourism centres of Bangkok, Chiang Mai, Phuket, Pattaya and Hat Yai.

The project will differ from the last three years, which formerly focussed on discounts from participating establishments, and event marketing in key areas and lucky draws. This year’s project will take an “O2O: Online to Offline approach” through online activities on the project’s LINE official account (online) that will offer gift vouchers for shoppers to redeem as discounts at participating establishments (offline).

Weekly online sales promotions on different categories of products and services will be introduced to entice interest among Thai and foreign residents throughout the two-month period. Week 1: Travel, hotels, airlines and vehicles. Week 2: Fashion, beauty, spa and kids. Week 3: 8.8 Flash Sale. Week 4: Food and beverages. Week 5: Entertainment and sport. Week 6: Property, home décor, and souvenirs. Week 7: IT, gadgets, and electronics. Week 8: 9.9 Flash Sale.

On two ‘lucky days’ within the two-month period, TAT is also planning online activities to stimulate spending under the ‘Non-Stop Shopping’ concept, with giveaways and lucky draws. The ‘8.8 Happy Moment’ campaign on 8 August offers 4,100 vouchers, worth 660,000 Baht, through online quiz games.

The ‘9.9 Get Lucky Number 9’ campaign on 9 September offers 20 gift vouchers, worth 100,000 Baht, via online games on Facebook: Amazing Thailand Grand Sale 2020. TAT is also collaborating with the leading on-line shopping platform, Shopee, to organise a sales promotion campaign during 15 July - 31 August, 2020, to increase sales channels for participating entrepreneurs.

The UTU application, a global bank-affiliated platform will also be used to offer special privileges to collect points, redeem points and give cash back to tourists using credit and debit cards from their affiliates.

Shoppers who buy products and services from participating entrepreneurs during the two month ‘Amazing Thailand Grand Sale 2020 – ‘Non-Stop Shopping’ will also be eligible to win 20 big prizes after the completion of the project including return tickets of a domestic flight from Thai AirAsia and THAI Smile, Mitsubishi New Xpander Cross car, accommodation package from Bandara Villas in Phuket, gadgets and more worth over 1,000,000 Baht. The lucky draw will take place at the Conrad Bangkok Hotel on 17 September, 2020.

Last but not least, TAT is offering 2020 shopping bags under the “Responsible Tourism – Non Stop Giving Bags” campaign. Shoppers will be invited to snap their photos at participating establishments’ display areas and post on their personal social media channels with #amazingthailandgrandsale2020 and #nonstopshopping2020 for a chance to receive a shopping bag. TAT expects the project to generate 100 million Baht in direct spending on products and services in the various categories, and help enhance sales promotion for at least 10,000 entrepreneurs in the tourism and travel-related industries in Thailand. For more information, visit www.amazingthailandgrandsale.com or Facebook: Amazing Thailand Grand Sale 2020.

“Morphosis Apps” continues to penetrate the online platform market worth 200 billion

through their expertise in UX strategies focusing on ease of use, accessibility for users, closing blind spots and fixing applications hard to use worth 200 billion, through their expertise in UX strategies focusing on ease of use, accessibility for users, closing blind spots and fixing applications hard to use

In this new digital era, using websites and applications through mobile devices have become a daily ritual. Two-thirds of the population are already communicating through their mobile devices. A study from the World Economic Forum shows that 60% of the GDP globally will shift into the digital market by 2022, and Therefore, any businesses or corporations that are not accessing the digital market right now are at risk of being behind trends, and thus risk losing all their market shares permanently. The recent pandemic has increased the number of online-shoppers through both websites and applications to 32%, and streaming media to 42% as a result of people staying home and social distancing.

However, not all websites and applications are able to successfully retain users. A study found out that 53% of users are unhappy with their online experiences and consumers feel brands fail to meet their standards for user experience. In addition to that, statistics show that 88% of online shoppers said that they wouldn’t return to a website or application after having a bad user experience. It is evident from this that there is a significance to having a strong UX Strategy and plan to achieve business goals. By designing UX/UI that solve solutions that are user friendly, we are able to generate a continuous flow of users which helps generate revenue in the long-term.

Jeremie Tisseau, CEO of Morphosis Apps (Morphos.is) - a leading digital consultancy specializing in UX Strategy, product design and development - mentioned the importance of building a good user experience for every platform is crucial and should not be ignored, as planning a UX strategy is the core of building any platform.

“According to research, it is stated that websites and applications that are difficult to navigate create bad user experience and bad impression to reuse it. We are focused and aimed in developing a platform that has a strong UX strategy to provide the best user experience. Our team has over 15 years of experience in designing websites and applications. The latest design trend has been contextual design, meaning designing all content based on the user's behaviors to filter all curated content to display to them. Morphosis Apps provides a service of digital consultancy by covering end-to-end service. From gathering user insights to complete UX strategy planning and related design, to implement a launch to the market that is relevant to the new generation’s behaviors. Capitalizing on strong user experience products, Morphosis Apps has grown 3 times in the last year, and currently holds 5% of UX/UI market share in Thailand. Our clients include local businesses and international corporations such as Agoda, SCB, Bangkok Hospital, Bumrungrad, BBC, FoodPanda, Manulife, TopGear and BCG“

Tisseau also adds that Thailand has one of the highest online activities globally. There are approximately 500 agencies or companies that provide a service of software and platform development, raising the market size up to 100-200 billion THB. Brands are competing to build the best user experience for their own target users, in order to build their brand reputation. This includes big corporations that have started to build internal software to automate workflow. Cloud Technology is another trend that has asserted more and more impact due to its convenience and accessibility. This essentially generates more opportunities in software development.