Jim Thompson A Thai Restaurant: A 15-Year Legend Prepares for another Exciting New Chapter

• Revamped Concept: Launching mid 2023, the renovated “Jim Thompson, A Thai Restaurant” will blend tradition and innovation, inspired by Thompson's life and legacy.
• Captivating Design: Featuring contemporary furnishings, rich materials, and open kitchen, the stunning design creates a theatrical and timeless dining atmosphere.
• Unique Environment: The location by the pond with a view of the klong and the Jim Thompson House provides a one-of-a-kind setting, creating an urban oasis.
• Varied F&B offerings: From a casual lunch or a vibrant dining experience, to exquisite afternoon tea and an exciting bar, on offer is a range of options to suit any preference.
• Multi Purposes Function Rooms: Featuring cutting-edge technology, our venue can host a variety of private functions, including weddings, seminars, board meetings, and more.

Bangkok, 17 April 2023: After 15 successful years, the legendary “Jim Thompson, A Thai Restaurant” is closing for renovations, only to return with a fresh concept inspired by Jim Thompson's life and legacy. This culinary journey, steeped in respect for the past, present, and future, is set to launch by mid 2023. The new concept will showcase an extensive selection of traditional Thai dishes, Progressive Thai creations and special Chef’s Degustation menus aiming to transport diners back to the magical atmosphere of Thompson's own dining table.

Renowned for his exceptional hospitality, Jim Thompson welcomed writers, diplomats, and Hollywood stars to sample delectable Thai delicacies at his table. The new concept and restaurant design will honour Thompson's hosting skills and generous spirit, featuring discreet Jim Thompson imagery, contemporary furnishings, and Split into different levels it will offer everything from a casual dining room and an al fresco terrace to formal dining areas and private rooms.

The restaurant will offer a variety of dining experiences, ranging from a casual lunch for museum-goers to a high-energy vibe dining scene in the evenings. Guests can also enjoy a unique afternoon tea with a stunning view of the Jim Thompson house and garden or unwind with pre- or post-prandial cocktails at the bar overlooking the serene klong.

Additionally, the function rooms are equipped with state-of-the-art technology and can host events of different sizes and styles, ensuring that there is something for everyone.

Casual Lunch spot: Perfect for museum visitors looking for a break during a hectic day of sightseeing and shopping. It will offer authentic Thai cuisine in an al fresco setting overlooking the pond filled with beautiful koi fishes.

Vibe Dining: In the evenings, the menu is upgraded and enhanced with a great wine list, beats, catering to the beautiful people in the mood for a gastronomic journey. This menu will focus on progressive Thai cuisine and degustation menus.

Afternoon Tea: The delightful Afternoon Tea will embody the essence of the Jim Thompson lifestyle, complete with unparalleled views of the Jim Thompson house and garden - a serene escape from the hustle and bustle of the city and a great alternative from the typical afternoon tea in 5 star hotels. This experience is perfect for those looking to pass the afternoon in a relaxing yet elegant setting while indulging in a selection of sweet and savoury treats.

The OSS Bar: The OSS Bar, inspired by the Office of Strategic Services (OSS), the intelligence agency of the United States during World War II, will be the ideal spot for pre-dinner and post-dinner drinks. Our team of professional mixologists is dedicated to crafting some of the finest cocktails in town while providing exceptional hospitality. The OSS story will be woven into our beverage offerings, enriching the overall experience through captivating storytelling. To further enhance the atmosphere, we will feature live music, creating the perfect ambiance for our guests. Additionally, our stunning terrace will invite patrons to savour their drinks, enjoy a cigar, or simply unwind while taking in the picturesque views of the klong.

Function Rooms: Designed to cater to a range of events and occasions they are equipped with a 4mx2m high-definition LED screen and VC conference facilities. The Function Rooms can accommodate up to 50 persons for seminars, 100 for private dinners, and 150 for cocktail events, with direct and private access to the terrace overlooking the klong. Whether you're hosting a corporate conference, a special celebration, or a social gathering, the versatile function rooms provide the perfect setting for a successful and memorable event.

Leading the F&B experience is a world-class chef with extensive expertise and a passion for showcasing the best of local cuisine. The revamped Jim Thompson Hospitality quarter is set to open by mid 2023.

About Jim Thompson
No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, an art collector, a socialite, and an entrepreneur who has been famously recognized as the driving force behind the revival of the Thailand’s silk industry. Jim Thompson’s disappearance in 1967 remains the largest mystery in South East Asia until today.

Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.

Mazda sets its goal to be Top Customer Retention Brand with Retention Business Model and aims for sustainable growth

Bangkok, Thailand – April 5, 2023 – Mazda Sales Thailand announces its business direction for the sustainable growth, aims to enhance customer experience with brand value management and aftersales services which in line with the Retention Business Model approach. It also sets the target to be top customer retention brand and top service retention in Thailand to deliver smile and happiness to customers and lead business to the sustainable growth.

The President of Mazda Sales (Thailand) Co., Ltd., Mr. Tadashi Miura said, “We would like to show our appreciation to Thai customers for trusting Mazda product and for the support. Since 2022, Mazda has set the new business direction to drive business for sustainable growth with Retention Business Model with an aim to deliver best customer experience in every touchpoints and provide excellent services from pre-orders to aftersales service. Our top priority is to enhance brand value and create long-term customer engagement, which is the important policy that Mazda adheres to as a guideline in both Thailand and worldwide. From the approach, Mazda succeeded last year and received good feedback from customers, Mazda fans as well as dealers.”

For the last fiscal year 2022, it can be said that Mazda has successfully implemented the Rentention Business Model, especially in terms of service retention, which has increased from 72% in FY2018 to 85% in FY2022 with the repurchase rate increasing from 15% in FY2018 to 30% in FY2022 or increasing 100%, which is in line with Mazda's plan. Mazda CPO good quality used car business, is going well. Residual value of used cars has been increasing. For example, resale price of 6-year-old Mazda2 has increased to around 55%.

Mr. Tadashi Miura reveals about this vision toward the Thai automotive industry in the FY2023 that the overall Thai economy in 2023 is expected to grow from the FY2022, with GDP growth expected to be in the range of 3.5%-3.7%, benefiting from the expansion of private consumption, economic recovery, tourism, agriculture and exports. All of these factors cause more spending and drive the economy. However, it is expected that the overall automotive industry will grow slightly about 5% and the total industry is expected to be about 900,000 units, while Mazda has set market share of 3.5% and we will add new models to the lineup.”

Another achievement of Mazda is the development of SKYACTIV vehicle that offers fuel efficiency, delivers fun-to-drive experience and it is environmentally friendly. Along with using the KODO design Soul of Motion approach to make the car outstanding. Mazda started selling the first SKYACTIV technology vehicle in Thailand in November 2013 and it was highly success. To present, there are over 360,000 units of Mazda vehicles in the possession of customers. It can be separated into 224,000 units of Mazda2, which is the most popular model in the small passenger car market, 42,000 units of Mazda3, 30,000 units of Mazda CX-3, 20,000 units of Mazda CX-30, 35,000 units of Mazda CX-5, 6,000 units of Mazda CX-8, 150 units of the convertible sports roadster Mazda MX-5 and another 3,000 units of Mazda BT-50 pickup truck.

Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd, said, “In the 2023, Mazda will continue to pursue Retention Business Model, the new strategy announced last year. However, we will add new goals that are even more challenging in order to be the Top Customer Retention brand. We would like to be the brand that customers choose and being the top brand that creates customer satisfaction, while still maintaining our market share in each region as well as presenting brand value through customers’ experiences and satisfaction. This is our commitment that is in line with the Mid-Term Management Plan, focusing on enhancing brand value (Brand Value Management) for sustainable growth.” 

All mentioned above is the direction that strengthens Mazda brand to achieve the target and become top of customer retention and top of service retention brand. Mazda promises that we will be the brand that offers customers’ happiness to thanks them for trusting and choosing Mazda cars to deliver fun-to-drive experience throughout the journey.