BANGKOK, February 10, 2026 – Simple Foods Co., Ltd., the manufacturer and distributor of 137 Degrees® premium plant-based milk, has teamed up with the beloved fan-favorite character Butterbear (Nong Noey) to host a festive Chinese New Year event: “Nong Noey Gives Luck, Gifting Lucky Ang Paos.” Held at Paragon Fashion Hall, 1st Floor, Siam Paragon, the event featured a warm, smile-filled atmosphere designed to "heal the hearts" of the Butterbear "Mum-mee" fan community and the 137 Degrees family.
The event was held under the concept of sharing good fortune, health, and positive energy for the New Year. It seamlessly blended the core identity of 137 Degrees®—which prioritizes high-quality ingredients and nutritional value—with the bright, friendly, and approachable charm of Butterbear. The goal was to create more than just an event, but a cherished collective memory for all attendees and lucky fans.
Throughout the day, "Mum-mees," "Pop-mees," and Butterbear fans enjoyed a variety of interactive activities. These included fun zones designed to boost "luck and vibes" for the New Year, dedicated photo corners with Butterbear, and a tasting station featuring 137 Degrees®’ most popular flavors. This showcase reflected the brand’s commitment to healthy living through premium nut and grain milks that are both delicious and perfectly suited for modern lifestyles.
The major highlight was the appearance of Butterbear, featuring a Chinese singing show and on-stage activities that brought immense joy and energy to the crowd. This was followed by interactive sessions where lucky fans were given the opportunity to engage closely with the character.
For the Top Spenders, the rewards were truly "heart-full," including stage privileges, exclusive gifts from 137 Degrees®, and a private 1-on-1 photo session with Butterbear. Meanwhile, Lucky Fans among the "Mum-mees" and "Pop-mees" participated in group activities and photo sessions. The atmosphere was intimate, reinforcing 137 Degrees®’ image as a brand that offers more than just health products, but also values deep consumer relationships and positive experiences.
137 Degrees® showcased its full range of nut milks, including Almond, Walnut, Pistachio, Macadamia, and Chocolate blends. All products are made from premium ingredients with no added cane sugar, zero trans-fats, and no cholesterol—catering to health-conscious individuals, those with lactose intolerance, and the elderly.
The “Nong Noey Gives Luck, Gifting Lucky Ang Paos” event was a perfect fusion of fun, warmth, and wellness. It reaffirmed 137 Degrees®’ position as the no.1 bestseller plant-based milk in Thailand, as well as a brand dedicated to building a lasting bond with consumers during every important milestone. For more news, activities, and product information, follow 137 Degrees® Almond Milk on Facebook: 137 Degrees.
