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Celebrating 50th Anniversary of Coke Haad Thip with Fun Festival, “Koh Sawat Haad Thip”

Featuring Free concerts, Southern Thai cuisine, and Fun-filled 
Activities during November 23-24 at centralwOrld 

To thank its business partners and consumers for their constant support over the past 50 years, Haad Thip Public Company Limited, a Thailand-based company licensed to bottle and distribute Coca-Cola products to 14 southern provinces of Thailand, celebrates its five full decades of Coke Haad Thip with “Koh Sawat Haad Thip Festival”, the first-ever festival of fun with an ambiance of the southern sea.

Koh Sawat Haad Thip Festival will bring together famous artists from different music genres - pop, hip hop, dance, rock and folk, to spread happiness to everyone with two full days of free concerts throughout the weekend. Participants can also enjoy fun games and bring home cool prizes, as well as join an auction for hand-drawn T-shirts by 50 famous artists and celebrities to support children with cleft lip and cleft palate. Don’t miss delicious southern Thai cuisine amidst a southern island atmosphere right in the middle of the city. The festival will take place during November 23-24 at centralwOrld Square, centralwOrld. The press conference for the 50th anniversary celebration will take place on October 21, 2019 at Central Court (glass lift), 1st floor of centralwOrld. 

Maj. Gen. Patchara Rattakul, Chief Executive Officer of Haad Thip Public Company Limited, a leader of bottled soft drinks in southern Thailand, talks about celebrating the company’s five full decades of steady growth and contribution to the growth of society and communities in 14 southern provinces in which the company is operating to improve the quality of life, economy, society and environment sustainably.

“As the leader of the non alcoholic beverage leader in the South focusing on sustainable development, we have transformed our organization using technology and innovations to strengthen our competitiveness through this digital transformation era. Meanwhile, we still focus on our social responsibility and we are committed to minimising our impact on the environment alongside strengthening our business.

Over the past 50 years, Haad Thip has played a role in helping communities in the South through education, sports, charity and public services. We’ve also improved the quality of life and the environment through more than 125,000 projects that we support or organise. Today, we recognise the urgent need for protecting and restoring the environment, as it has a direct impact on the people's quality of life and the future of the country's economy.

Our company supports and encourages all departments to utilise energy efficiently to tackle climate change. We use solar energy where electricity is generated from the plant's rooftop to run some of our production, whilst using LGV and NGV for transport and distribution. Additionally, we keep track of our carbon footprint and calculate our greenhouse gas emission in order to effectively reduce it.

To solve water shortage, our company initiated Raknam Project in 2007 to conserve and manage water resources sustainably. We are able to return water to communities and nature more than 100% of the water used in our beverage production. We work with communities to build check dams and mountain irrigation systems. To tackle waste problem, Haad Thip has utilised environment-friendly innovations in our Namthip water packaging, thereby reducing the use of plastic by 35% while making sure it’s 100% recyclable. Namthip’s new PET bottles are engineered to compress when twisted so it takes up less space. We also set up Marine Camp Project together with Department of National Parks, Wildlife and Plant Conservation and Reef Guardian Thailand to tackle marine and beach waste. We also have a nursery for coral reefs to create a better home for marine animals and protect the shores.

We’ve also shown strong commitment in helping young footballers achieve their dreams through a project that we’ve continued for a long time. Footballers from Coke Cup and Haad Thip Youth Cup have a chance to pursue their dreams of becoming professional and national players. Their success also inspires Thai youth in the South to play sports and become professional players.

Thanks to our commitment in Environment Social and Governance or ESG, this year, our company was assessed by the SET after being chosen to be among the 79 listed companies for Thailand Sustainability Investment (THSI) list for 2018.

Over the past 50 years, we’ve always kept in mind that Haad Thip is located in the South, and over 80% of our employees are southern Thais. We do everything we can for southern Thailand, and this is why Haad Thip is whole-heartedly trusted by southern Thais. We can proudly say that Haad Thip is part of southern Thailand.”

He also talks about the objective of this festival. “Although Haad Thip’s business is in 14 southern provinces, we’ve been offering freshness to everyone who visits our home. On this occasion, Haad Thip employees and I would like to present a festival with southern charms to bring happiness to everyone in Bangkok, which is the center of Thailand, as a token of appreciation for their support over the past five decades. We bring happiness through music and famous artists from the past to the present to offer memorable entertainment throughout the two days of the festival. There will be cool photo corners depicting Haad Thip paradise island, with a giant Coke truck and beautiful sea views, for everyone to enjoy. Indulge in delicious southern dishes right here in Bangkok from famous eateries such as Tao Khua Jeh Eng, Pa Mol Egg Cake from Had Yai, Khao Tom Haeng Ko Ben from Phuket, and many others. Take part in ultra fun free concerts, starting on November 23 with Carabao, “Poo” Pongsit Kampee, Jenny and Lily, PARADOX, “Mos” Patipan Pataweekarn, Nuvo, New Jew, and TWOPEE. On November 24, enjoy fun music from MAITRI, Ammy THE BOTTOM BLUES, THE KEYLOOKZ,

“Ben” Chalatis, Tata Young, Christina Aguilar, “Jay” Jetrin Wattanasin, Modern Dog and Thaitanium with Wonderframe as a special guest.

On this special occasion, more than 50 actors such as “Aff” Taksaorn Paksukcharern, “Cheer” Thikamporn Ritta-apinan, “Pae” Arak Amornsupasiri, Janesuda Parnto, Aerin Yuktadatta, “Woonsen” Virithipa Pakdeeprasong, Janie Allapach Na Pombhejara, Puri Hiranprueck, and more. Proceeds from the auction will go to benefit The Princess Mother's 100th Year Honoured Fund, Faculty of Dentistry, Prince of Songkla University, to provide treatment for patients with cleft lip and cleft palate for better quality of life.

Get the latest updates and join the fun at “Koh Sawat Haad Thip Festival” during November 23-24 at centralwOrld Square, centralwOrld. Visit Facebook: Coke Haadthip and Instagram: Cocacola_haadthip.

Coca-Cola business in Thailand consists of Coca-Cola (Thailand) Limited as the brand owner looking after marketing activities, and two partner companies which manufacture and distribute the products under Coca-Cola (Thailand), namely Coca-Cola, Coke No Sugar, Coke Light, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Fuze Tea, and Namthip drinking water. The two partner companies are Haad Thip Public Company Limited, overseeing 14 Southern provinces in Thailand (from Chumporn and below) and Thai Namthip Limited, overseeing the other 62 provinces nationwide.

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