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Royal Enfield Further Expands the Mid-Size Motorcycle Segment in Thailand

  • Royal Enfield became #4 Player in the mid-size motorcycle segment in Thailand (Jan - Dec’21) | Over 7% market share in the mid-size segment in Thailand as well as Asia Pacific region
  • More than 10,000 Royal Enfield owners in Thailand and more than 30 Dealer Touch-points
  • All-new Classic 350 won the "Best Modern Classic Light Weight" award, The Meteor won the "Best Modern Classic over 250cc" & Himalayan continued to win the "Best Touring LightWeight" award

Bangkok, THAILAND – 21 April 2022
Royal Enfield, the oldest global motorcycle brand in continuous production and the global leader in mid-size motorcycles has emerged as one of the leading mid-size motorcycle brands in Thailand with over 7% market share. Royal Enfield has created a niche for itself, defining the mid-size (250-750 cc) motorcycle segment in India first and now, globally.

Commenting on the International business Growth at Royal Enfield,
B Govindarajan, Executive Director at Royal Enfield said, “Royal Enfield has been performing extremely well in the International markets. Over the last few years, we have witnessed a strong growth momentum in markets outside India as our international volumes almost doubled as compared to FY 2020-21. We have recorded between 80% -100% growth year on year over the past few quarters, and more than 40% increase in volumes as compared to 2019-20. Our share of revenue from international markets has grown three times over the last 5 years. This has been a result of our long-term strategy on growing and leading the middleweight segment globally. We continue to offer motorcycles that are not extreme and can be used for leisure and daily riding, poised to become the first premium global consumer brand from India. With a strong motorcycle line-up, robust network expansion plans and unique rider focused initiatives, we are well on our way for the next phase of growth.

In Thailand, a huge new audience of commuters is upgrading to Royal Enfield’s robust long-distance “leisure riding” experience. As a leisure motorcycling brand, we are not only growing our market share but also mindshare among the motorcycling enthusiasts.”

Commenting on this tremendous feat, Anuj Dua, Business Head – APAC Region, Royal Enfield
said, “We are absolutely delighted to be amongst the leading mid-size motorcycle segment in Thailand and in the Asia Pacific market. This outstanding achievement recognizes the continuous efforts of our dedicated teams to make motorcycles which have a truly global appeal and our efforts to be a mid-size motorcycle segment leader in the Asia Pacific markets. We constantly look for ways to make motorcycles which are aspirational and provide value for our customers. This market standing validates the tremendous progress we continue to make in our journey, not just in India but globally as well. Thai riders have given us very encouraging feedback since the inception and this award is proof that we have continued to get many more people into the Pure motorcycling circle. We are making continued headway for strategic growth in Thailand. This is substantiated by the fact that the overall retail footprint in Asia Pacific grew by 28% in key priority markets for FY’ 2021. We currently have 30 Royal Enfield outlets in 25 key provinces of Thailand. We already have over 10,000 loyal customers in Thailand and over 30,000 in the Asia Pacific region with an extremely loyal community. Thailand being one of the most important countries for us, we will continue to bring evocative and accessible motorcycles for all riding enthusiasts.”

Our motorcycles have created benchmarks in their respective categories. All-New Royal Enfield Classic 350 - a timeless classic motorcycle reimagined to meet modern aspirations. The sublime beauty and confidence of the Classic, now enhanced with a smoother and more refined ride experience. The new Royal Enfield Meteor 350 truly represents the eternal essence of riding, the spirit of the cruise; with classic contours & timeless design cues, it is an easy thoroughbred cruiser, ready for the open highway and for meeting the challenges of urban commute with equal ease.

Royal Enfield recently won a hatrick of awards consecutively for the second year from the coveted Grand Prix group in Thailand. The Classic 350 won the "Best Modern Classic LightWeight '' award, The Meteor won the "Best Modern Classic over 250cc" & Himalayan continued to win the "Best Touring LightWeight ''award in a row. Thailand Bike of The Year 2022 is a contest organized by Grand Prix International Public Company Limited to find the best motorcycle in each category. It is one of the most prestigious automotive awards in Thailand and aims to honor those motorcycle brands that commit to enhance innovation to serve the consumers and improve automotive standards.

Furthermore, the Royal Enfield Himalayan, the pride of the brand, comes with the 411cc single-cylinder engine platform. It is a genuine adventure touring motorcycle, built for all roads, and built for no roads. It is great for off-road riding, but also awesome for on-road riding amid urban areas. The Royal Enfield Himalayan reflects the brand’s admirable heritage through its exceptional performance and design.

All riding enthusiasts can further explore the complete range of Royal Enfield motorcycles, including All-new Classic 350, Meteor 350, Himalayan, Interceptor 650, Continental GT 650 at the Royal Enfield Stores across Thailand.

About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.

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