ASICS Launches Sound Mind Sound Body Brand Film to uplift the World Through Sport

As the world collectively overcomes the Covid-19 crisis while also facing the risk of a mental health pandemic, ASICS today announces its renewed commitment to use the power of sport to uplift the world through its Sound Mind, Sound Body™ campaign. In 2021 and beyond, ASICS aims to support more people in experiencing the transformative power of sport, not just in the body but also in the mind. Through research and innovation, and by supporting projects that get people moving to improve their physical and mental wellbeing, ASICS is committed to moving the body and the mind in an ambitious path to champion holistic wellness in 2021.

Moving Minds Since 1949
ASICS, an acronym of the Latin phrase Anima Sana In Corpore Sano or a Sound Mind in a Sound Body, has always believed in the positive impact of exercise on the mind. ASICS’ founder, Kihachiro Onitsuka, saw that sport had the ability to bring hope and lift spirits in post-war Japan. Today, ASICS’ founding philosophy is perhaps more relevant than ever before, which is why the company is returning to its roots and placing “Sound Mind, Sound Body™” at the core of its business.

Moving Minds Through Research and Innovation
In 2021, ASICS will undertake a landmark research project that explores in depth the positive impact of sport on mental wellbeing. The extensive study will use cutting-edge biometric technology to capture the true impact of sport on the minds of thousands of participants around the world. Involving a group of everyday athletes and elite ASICS athletes including British Olympic runner and European Triathlon Champion Beth Potter, and tennis players Gaël Monfils and Iga Świątek, the results of an initial feasibility study released today show that after a short amount of physical activity, the everyday athletes experienced an overall emotional uplift, including up to a 29% improvement in their ability to cope with stress and up to an 18% increase in their relaxation levels. They also reported a significant drop in negative emotions like frustration (up to 135%) and were up to 28% less prone to making rash decisions and reacting negatively to challenges or disruption. ASICS is committed to using the findings of this research to develop future innovation.

Moving Minds in 2021 - Launch of Sound Mind, Sound Body Film
In the midst of a global pandemic, it is timely for ASICS to re-instate their commitment to uplifting the body and mind through sport. ASICS will launch a short film titled Sound Mind, Sound Body – a hero film which brings to life the transformative power of sport, not just on the body but also the mind. The short film features a group of elite athletes and personalities from South East Asia – Patpasit Na Songkhla, actor, model and avid volleyball player, On-uma Chattha, sprinter and SEA games medalist from Thailand, Christian Didier Chin, professional tennis player from Malaysia, Liang Xiaoyu, Olympic shuttler from Singapore, Nguyen Van Lai, SEA Games running champion from Vietnam and Lovi Poe, celebrity actress and fitness enthusiast from Philippines.

The film captures the journey of 6 individuals who are respected athletes and personalities in their own right, opening with commentary on modern living in today’s fast paced world, where individuals feel like they are pulled in all directions due to stress from resistance, expectations, competition and doubt.

The 6 athletes and personalities seek to quell the noise from the outside world by channeling their energy into sports and physical movement. Through sports, they manage to find a steady rhythm, form communities they can trust and find a balance, to center their core and find inner peace, in order to continue living their life to the fullest. They reach a breakthrough moment, where they realise the effects of sports on their physical and mental well-being, helping them to achieve a sound body and sound mind.

The hero film is accompanied by six short films that tell the individual stories of the chosen athletes and personalities. A powerful unity of elite individuals from around the South East Asian region, each film provides a snippet of how sports has positively changed their lives, a true testimony of the power of sports used to achieve a sound mind and sound body.

ASICS extends the invitation in their mission to encourage people to start their journey towards a sound mind in a sound body with the film’s official launch on 22 April. Take this as an invitation to move your body and mind. For more information: https://www.asics.com/th/th-th/mk/soundmindsoundbody

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