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The 28th Book Expo Thailand kicks off to inspire readers, serving the growth of Soft Power industry

"The 28th Book Expo Thailand" kicked off today with over a million books from 340 publishers available at over 930 booths. The expo offers discounts of up to 80% from today until 23 October, while expecting to generate over 400 million baht in revenue or grow by 20% in the country’s book and publishing industry,

The Publishers and Booksellers Association of Thailand (PUBAT) together with its partners organizing the 28th Book Expo Thailand 2023 with more than one million books from 340 publishers are available at over 930 booths, while there will also over 3,000 new titles for readers. More than 100 activities and seminars by experts, offering a discount of up to 80% throughout 12 days. It is expected that there will be more than 1.6 million visitors, generating more than 400 million baht.

Paetongtarn Shinawatra
The opening ceremony of the 28th Book Expo Thailand 2023, organized by the Publishers and Booksellers Association of Thailand (PUBAT) together with alliances, was honorary chaired by Paetongtarn Shinawatra, Chairman of the National Soft Power Development Committee, along with Mr.Suwich Rungwattanapaiboon, President of the Publishers and Booksellers Association of Thailand (PUBAT) and the association’s board of committee as well as senior executives from leading publishing companies also attended the event.

Mr.Suwich Rungwattanapaiboon, President of the Publishers and Booksellers Association of Thailand (PUBAT)
, disclosed that this year the 28th Book Expo Thailand 2023 is scheduled to be held from 12 – 23 October 2023, for 12 days, at Hall 5-7, LG Floor, Queen Sirikit National Convention Center. This year Expo covers a large exhibition area of over 20,000 square meters under the concept of "Book Dreams", the dream book that everyone is searching for. Great responses have been reflected in the booth reservations as more than 930 booths were booked by 340 leading publishers, filled in three large halls. The expo is ready for readers to choose their favorite books from over a million books, and there will also be a launching of more than 3,000 new titles, the highest number of books we ever had at the event. Various types of books are available including Children's Books and Educational Books; General Books; Rare Books; History and Politics; Literature and Fiction, Comics & Light Novels, How to Books, and Faith-related Books, as well as many English and other foreign languages books.

Regarding the government’s policy to define "books" as Soft Power to drive the Thai economy, this policy creates confidence that the book industry will come back to life. The policies that will be implemented, whether it is the expansion of libraries throughout the country: Develop libraries throughout the country so that Thai people have universal access to books, Setting up a book development fund: supporting writers, translators, publishers, and bookstores to have easy access to funding sources. and promoting the copyright of Thai books to the world: supporting scholarships for translating Thai books into foreign languages and promoting the export of Thai books to people around the world. Those policies encourage the growth of Thai books and entrepreneurs to grow sustainably, he said.

Soft Power will be an important tool in pushing the book industry to develop and transform for more internationally accepted. In addition, it can be seen that even though the e-book market is growing from a new generation of readers, at the same time it was found the number of book readers who are also the new generation is also growing. The main factor comes from the content, presented through books which can respond to the needs of the young generation, and reach the new generation of readers, the president elaborated.

The 28th Book Expo Thailand 2023 will be divided into five zones: 1. General Books, 2. Novels, Literature, and Fiction, 3. Children's and Educational Books, 4. Book Wonderlands which are Comic Books and Books for Teenagers 5. Old Books from leading publishers and leading bookstores such as Phoenix, Jamsai, Matichon, Nanmee Books, Open Durian, Nai-In Shop, Se-ed Book Center, B2S, Asia Books, and Chula Book Center.

Highlights of the Expo included the "50 Years of 14 October" Exhibition, presenting the story of "50 Years Anniversary of 14 October 1973, Memories through Letters", an exhibition of books and magazines that tell the story of the popular uprising of 14 October 1973, while there are also over 100 activities and seminars such as PUBAT x PaiyaBooks organizes Book Blind Date activity: exchange wrapped books, Not telling the title of the books, Books Crossword: Guess the name of the book from the crossword puzzle, Books Cover Challenge: Guess the name of the book from the cover picture without the name of the book and the name of the author, etc.

Moreover, there is also the launching of a new book and meeting with renowned writers such as the Coming of Age 40 Years of GMM GRAMMY, along with a seminar on “Turning Points of Artist’s Lives” by artists/actors and actresses from GMM GRAMMY led by Peck- Palitchoke Ayanaputra, Name- Prakarn Raiva (Getsunova), and MONICA, while on Monday 16 October, meet & greet with young male singers i.e., New Country, Tigger, and PERSES.

Whereas, on Wednesday 18 October, we will continue to serve happiness to fans and readers who come to the event, and meet the talented artists from Grammy Gold including Mike-Phiromphorn, Yinglee Srijumpol, Tree-Chainarong, and Muse Orapasyan. On Thursday, 19 October, come meet the Kwang - AB Normal, and on Friday 20 October, meet with the two hottest stars Toru&Peak. Last but not least, on Monday 23 October meet the talented young artist ‘The White Hair Cut’.

For the activities on-stage, enjoy Harry Potter Book Day, along with a discussion with "Joe - Apichart Triturayanon", Super Fan of Harry Potter fan, Arch Apolar, "Tuppong and 5 joyful events by Tuppong and P'Tonkoon Dr. Natthaphong Labboonsap, Content that Sells: writes content to touch the heart and attract people in seconds by Bank Content Shifu, Sittinan Phonwisutthisak, The Right Leader, the Right Leader by Dr. Worapat Phucharoen, Tee Yod, The Sound of Frantic Moaning x m pictures, meet with Mr. Kit, actor, and The Ghost Radio, etc.

For the first time!!! The project “The Book Teller by Pubat”, will be held under the theme “Dream of Speech, this is it!” My Dream Books” Book Fair Talk Show Contest, meet the fun and exciting contest to find 10 speakers who will talk about dream books. The audition round will be launched on TikTok before the final contest on the stage on 23 October 2023. Three talented juries will join including Chamaiphon Saengkrajang, Wirot Lakkhanaadisorn, and Jakkrit Yomprayom.

Relish with special promotions from leading publishers and bookstores that offer discounts of up to 80%. provides promotions, coupon codes, free shipping with no minimum value of 30 baht, 50 baht discount coupon code when purchasing 500 baht, 100 baht discount coupon code when purchasing 800 baht, special campaign from the store - free delivery when purchasing 600 baht or more, Flash Sale discounted products for over 30% or more, and One Price products at the same price of 199, 299, 399 baht and discount codes from leading Market Places including Shopee with discounts up to 80% and additional discount codes of 15%, Lazada, LINEMAN with discounts when using the LINEMAN TAXI service to travel to the event, immediate discount of 50 baht per trip, no minimum, just enter the code LMTBOOK (1 right per 1 user). TikTok users meet a special discount code just by purchasing books through a special campaign in the TikTok Shop! Receive a viewing boost coupon just by making content at the event and participating in the Creator Task (according to the specified rules) and when spending with a KTC credit card, receive cashback up to 18%, and with a Kasikorn credit card, receive cashback up to 12%, and a special rate of book delivery service using EMS within the country with "Thailand Post".

Mr. Suwich added that at this year's event
, books that are expected to be popular are novels and literature, comics, and How to Book to upgrade skills and develop each skill, management and new strategies, as well as faith-related books that many people are interested in and become one of the books with the highest growth in publishing and become a best seller. The 28th Book Expo Thailand 2023 is scheduled to take place on 12 - 23 October 2023, for 12 days. More than 1.6 million people are expected to attend, and generate up by 20% from the previous event or worth over 400 million baht in revenue for the country’s book and publishing industry,

Don’t miss, come and open a new window into the realm of Book Dreams with millions of books waiting to be discovered at “Book Expo Thailand 2023” to be held from 12 – 23 October 2023 at Hall 5-7, LG Floor, Queen Sirikit National Convention Center. On Monday-Thursday (12, 16, 17, 18, 19, 23 Oct 2023) open from 11:00 a.m. - 10:00 p.m. and on Friday-Sunday. (13, 14, 15, 20, 21, 22 Oct 23) open from 10:00 a.m. - 11:00 p.m. Follow the details of the event via the Facebook page: Thai Book Fair.


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